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You’ll get to know your customers better and provide the best service experience across all channels. Providing this level of service also lets you give shoppers information about product availability and fit before they come into your store to try merchandise in-person. "Brands build loyalty, not products," shared Étienne Mérineau, Senior Director of Marketing at Heyday. "Social commerce is definitely an opportunity for brands to reclaim their destiny by owning the customer experience and the relationship with customers, versus selling on Amazon, where price is king and your brand is an afterthought. Moreover, you’ll be able to meet with online customers that you may have never been able to meet before. This elevates the customer experience to VIP level, allowing you to engage with customers in real-time at their convenience. Your advantage over ecommerce giants like Amazon is the ability to connect with customers and add a human touch. Virtual shopping and clienteling will help you achieve this.įor example, a shopper may choose to order online and ship directly to their home, but with virtual clienteling, customers can start a chat or video conversation during the buying process to experience the same level of service they usually get in-store. Ability to connect with customers in a way retail giants can’t It’s helping to keep retail professionals employed as the retail landscape continues to evolve and boosting employee happiness as virtual clienteling allows sales associates to work more flexibly from home.ġ1 benefits of virtual shopping and virtual clienteling 1. With virtual shopping and clienteling apps, store associates are transforming into white-glove service providers capable of proactively engaging with customers online and in-store, and earning commissions for selling on each channel. Their role is fundamentally omnichannel now. Gone are the days where their key function is greeting customers in-store, merchandising product displays, and selling products in-person. Virtual clienteling is changing the store associate’s role. What does virtual clienteling mean for retail associates? On the other hand, you and your sales staff can use clienteling tools to proactively engage with shoppers as they browse your online store, offering the same level of personalized service customers expect in-store, through chat or video calls. With customer service, store associates tend to passively serve online customers who contact you if they need help. The difference between customer service and clienteling Virtual clienteling enables you to offer customers the same one-on-one experience they expect in-store, but online. What is clienteling in retail?Ĭlienteling is when you or your store associates engage with shoppers to provide a personalized experience. The impact of lockdown can still be felt and virtual shopping is helping brick-and-mortar retailers convert more online customers to in-store foot traffic.Ĭustomers are using online sessions with store associates to scope out product choices before leveraging physical stores to complete purchases, helping to ensure brick-and-mortar commerce remains alive and well. Virtual shopping is also helping secure the future of physical stores.

With over 800,000 products awaiting your custom imprint, we can’t wait to get started on your next project.Download The Future of Retail Report: Trends for 2022Īccording to a commissioned Forrester Consulting study conducted on behalf of Shopify, 52% of brands said they’ll be investing in enabling online customers to easily connect with brand representatives on their channel of choice (e.g.

From the creation and development of online stores to our in-house fulfillment services, Show Your Logo has the flexibility and adaptability to take on all kinds of challenges related to creation and distribution of promotional products and logo apparel. There’s a whole team at Show Your Logo excited to help you solve the pain points related to your evolving needs. Count on our in-house graphic designers, boasting 35 combined years of experience. Whether you discover new promotional ideas on our website, get a winning recommendation from your rep, or require a custom product outsourced from overseas, Show Your Logo will provide promotional products and apparel that meet your needs and budget. Lightyears beyond a one-and-done t-shirt printer, we’ll get to know you as well as your business or organization. Your one-on-one relationship with one of our dedicated sales reps ensures a professional, second-to-none experience. Show Your Logo is a stand-out when it comes to customer service.